Visit this trade fair with Maison Brach
Prepare your support assignment.
Choose the event that matches your project to view the assignment and submit a booking enquiry.
Define the desired business outcome
Describe the product and the type of relationship you want to explore. Are you looking to understand a sales channel, present a range or meet a particular type of partner? A precise answer helps prepare a suitable presentation and assess the value of the meetings.
Define the information you can already share and the information requiring a controlled exchange. Commercial documents should correspond to an offering your business can explain, with its characteristics and any questions still open.
Prepare a product presentation that suppliers can work with
The presentation supports the discussion. It identifies the range, intended uses, available specifications and your business's approach. A concise selection of product references makes discussion easier and produces more specific feedback than a catalogue with no clear priorities.
For each product reference, prepare known answers about packaging, availability and documentation. Flag points requiring study before a commercial proposal. This avoids turning a development assumption into a delivery commitment.
Assess the contact you meet
The report must explain the person's role and the organisation they represent. Record their channels, the types of product they handle and the focus of their interest. A business card alone is not enough to decide how to follow up a conversation.
Ask questions that help clarify the requirement raised. Find out which documents are wanted and what decision they should support. The next discussion can then address an identified subject rather than a general follow-up.
Organise your attendance in Shanghai
The CIIE 2026 is announced for 5 to 10 November. The calendar provides a working period, but participation and entry requirements must be checked through the appropriate channels before confirming your trip.
Maison Brach reviews the proposed assignment with your business: objectives, days on site and priority meetings. Your enquiry starts this preparation; availability and the agreed support are then confirmed together.
Decide the next steps after the trade fair
Organise feedback according to what it helps you learn about your project. Some discussions justify another presentation; others call for a distribution channel study or a technical document. The follow-up records specific requests and who should receive them.
Before sending a sample or sharing sensitive information, examine the request and the framework of the relationship. The meeting documentation remains an assessment tool, rather than a promise of sale or approval of a partner.
Preparation questions
01Is a CIIE assignment the same as a visit to export suppliers?
The programme must match your business's objective. If your aim is to source manufacturing, first check that the fair and proposed meetings genuinely serve that search.
02What should I prepare for a first discussion with Maison Brach?
Present your range, the market you want to explore and the type of contacts you seek. Add your available days and commercial documents ready to use.
03Does a visit enquiry confirm my admission to the fair?
Support and admission to the event are prepared as separate matters. Participation requirements must be confirmed before travelling; the enquiry form does not issue an admission pass.
Sources & further reading
Sources for this guide and further reading. External references let you find the text and the context in which it was published.
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Trade fair support
Maison Brach prepares the questions and documents to review with your business.
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