Before your trip
Prepare the meetings.
Specify the product you are presenting, current distribution channels and questions the visit should answer. Meetings are prepared around this project; a CIIE assignment is not organised like an export supplier visit.
To move the project forward
Make the visit count.
The review connects meetings to your market strategy: the contact's profile, interest expressed, documents requested and follow-up action. Entry requirements for the fair must still be checked with its organiser.