Visit this trade fair with Maison Brach
Prepare your support assignment.
Choose the event that matches your project to view the assignment and submit a booking enquiry.
Choose the trade fair around your requirement
Choosing an event starts with the product categories and processes sought. Programme, exhibitor and access information is checked through the organiser's channels. An old brochure or third-party publication is not sufficient to confirm a forthcoming edition.
For the Canton Fair, the official buyer's guide provides a starting point for entry procedures. Requirements depend on the visitor's circumstances and must be confirmed by the visitor. Commercial support replaces neither personal formalities nor the organiser's checks.
Condense the brief into a sheet usable at a stand
The meeting brief summarises the product, its intended use and key characteristics. It contains captioned visual references and a short list of questions. Confidential documents to be shared later are distinguished from material suitable for an initial meeting.
The visitor must be able to record who answered, for which business and about which product reference. Photographs and contact cards are linked to the same meeting identifier. Without this organisation, a product reference can quickly become detached from the contact who presented it.
- Business and contact met
- Model or sample reference
- Declared capabilities and role
- Documents promised and person responsible for sending them
- Questions to check after the fair
Prepare the next steps during the meeting
A statement made at a stand opens an assessment question. Necessary documents and confirmations must be requested for a precise product reference. Interest in a product must be distinguished from the decision to select the manufacturer.
Post-fair follow-up records the businesses met in a common framework. Responses are checked against the same product specifications. Identity, capability and compliance criteria that could not be examined on site remain part of the next checks.
Keep a decision-focused report
A useful report identifies opportunities to pursue, those requiring more information and those outside the requirement. It records the reasons for this classification and the documents supporting it. A stand photograph does not constitute a factory audit.
After the fair, Maison Brach follows up selected contacts and the information still needed. The meeting becomes part of the project's next stages, with checks, samples and proposals to review.
Preparation offered by Maison Brach
Maison Brach organises trade fair preparation and follows meetings within the project. Identified manufacturers remain part of follow-up after the visit, with their documents, responses and checks to pursue.
To support this preparation, Sorva publishes a practical guide to the Canton Fair. It is offered as further reading; access procedures and information should still be checked on the organiser's official website.
To gather before the next stage
- The programme is checked at its source
- The brief fits a practical working document
- Each meeting is identified
- Promised information is followed up
- Assessment continues after the fair
Preparation questions
01Does a stand prove that the exhibitor manufactures the product?
No. The business's role and declared capabilities must be checked according to the project's needs.
02Who handles personal entry formalities?
The visitor concerned, subject to the organiser's requirements. Maison Brach can help prepare the information needed for the business programme.
03Should I place an order during the trade fair?
A meeting does not require an immediate decision. The information needed for your choice must first be gathered and reviewed.
Sources & further reading
Sources for this guide and further reading. External references let you find the text and the context in which it was published.
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Trade fair support
Maison Brach prepares the questions and documents to review with your business.
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