Prepare for the Canton Fair around the decisions you want to make

Start with a list of decisions

Write down what your business wants to be able to decide after the trip. A question such as 'which manufacturer can make this assembly?' calls for a drawing and technical criteria. Exploring a range instead requires intended uses and categories to compare.

Assign each question a priority. Important meetings must remain properly prepared even if the programme becomes shorter. Keep open-ended discoveries in a separate part of the visit so they do not displace essential meetings.

Connect the product to the correct period

The fair's official programme is the reference for identifying the categories on display and visitor requirements. For spring 2027, have the detailed schedule confirmed before choosing your dates. A general product description may need to be checked against the organiser's classification.

When several people are travelling, allocate the searches and prepare a shared reporting method. Each person should know what information to collect and when results will be compared, without duplicating identical visits.

Turn inspirations into questions for exhibitors

For each product reference, gather a captioned image, known dimensions and characteristics to discuss. Specify whether the model shown is intended as inspiration, a comparison or a technical target. This distinction avoids requesting an assumed complete copy on the basis of a photograph alone.

Prepare a sheet distinguishing what you observe, what the exhibitor states and what they still need to send. The source of an answer matters: a demonstration, a verbal promise and a document concerning another product reference are not the same information.

Plan the work after the visit

Set aside time during the trip to organise meetings, with the corresponding product references and business cards. A promising opportunity should lead to a specific request: clarification, sample, documentary evidence or a supplier enquiry based on a dated product version.

The final selection follows comparison of the responses. Checks may still be necessary before an order, even after a persuasive discussion. The project records retain these open points so that a positive impression from a visit does not become implicit approval.

Build the assignment with Maison Brach

We review your objective, products to examine and proposed attendance to prepare support. The assignment's scope is agreed before the fair; Manolo then keeps track of contacts and questions to pursue.

Preparation questions

Discuss your project

Trade fair support

Maison Brach prepares the questions and documents to review with your business.